GoPro wants to make it easier for TV networks to weave video from its mountable cameras into live sports and events programming.
The company announced a pact with Vislink, a technology provider specializing managing and delivering HD video and associated data, under which GoPro's HERO4 cameras will be available with a wireless transmitter for live, broadcast-grade video. The transmitter is small enough to be worn or mounted on various equipment to provide new perspectives for TV producers, the duo said.
The wireless HD transmitter will be showcased during popular live events this winter, including ESPN's Winter X Games 2015 Aspen from Jan. 22-25, as well as select AMA Monster Energy Supercross events and other live sporting events.
GoPro said more details on the product, including pricing and availability, will be announced this spring. While broadcasters have already been using footage from GoPro cameras, they've only been able to use it in a post-production workflow after the video has been downloaded from the memory cards.
"Now with unique GoPro perspectives available to broadcasters, watching live events is like being part of the action instead of watching it from the stands," said GoPro president Tony Bates.
Vislink says its technology is used in many highly demanding broadcast environments such as the Olympics, MotoGP, WRC World Rally Championship, Formula-E and the America's Cup.
GoPro, in another step aimed at growing the media side of its business, last fall hired Zander Lurie as senior VP of media. Lurie, formerly a senior exec with Guggenheim Digital Media and CBS, is in charge of curation and distribution of video created by GoPro users.
© 2015 Variety Media, LLC, a subsidiary of Penske Business Media; Distributed by Tribune Content Agency, LLC
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