Bay State businesses are counting their blessings that the monster blizzard of 2015 has brought only minimal losses.
Jon Hurst, president of the Retailers Association of Massachusetts, estimated the total loss to his members at less than $20 million.
"Compared to some other storms, I think it's relatively minor," Hurst said. "It fell during a notoriously slow sales period — after Thanksgiving and Christmas and before Valentine's Day. And it fell during midweek. If it had been this weekend, or right around Valentine's Day, as in 2013, the impact would have been far more severe."
But he acknowledged some businesses were hit harder, such as convenience stores near office buildings that were closed and retailers who have to pay their employees regardless of whether they make it in to work.
Pat Moscaritolo, president and CEO of the Greater Boston Convention & Visitors Bureau, said many Boston hotels fared better than expected. Rooms that had been reserved by travelers who couldn't get to Boston because of canceled flights were taken by people who were stranded here or by employees of Boston businesses, Moscaritolo said.
"So overall, it pretty much balanced out," he said. "What didn't balance out though were retailers and restaurants who lost sales and their staff who would have lost tips."
Stoughton-based Rentals Unlimited, which rents out party equipment, estimates it lost about $10,000 worth of orders. But it expects the majority of those clients to reschedule within the next two weeks, said Jennifer Gullins, vice president of sales.
"We don't expect this to be a significant financial interruption," Gullins said. "Making sure you have a good risk-management plan is the best strategy."
The company began planning for the storm on Sunday. A team of four employees stayed at its Stoughton headquarters, where it has five buildings and three large parking lots, to keep plowing and ensure that none of the buildings suffered damage and it could reopen today, Gullins said.
Auto czar Herb Chambers spent between $10,000 and $15,000 for each of his 54 dealerships just to move cars indoors during the storm — and that's not counting lost sales and service work and paying employees, spokesman George Regan said.
"He still thinks that, despite all the expense, it's worth it," Regan said. "Boston is a great city to do business in."
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