Samsung Electronics launched a virtual-reality wearable headset technology -- the Samsung Gear VR Innovator Edition, built in partnership with Facebook's Oculus -- as the consumer-electronics maker looks to stake out what could be the next big category in the space.
The company did not announce pricing for the Samsung Gear VR, announced Wednesday at the Samsung Unpacked event in New York. It's slated to be available later in 2014. Partners for the headset include Disney's Marvel, DreamWorks Animation, IMAX, M-Go and Vevo, and the wearable device also will provide a range of movies and other video, games and educational content (with availability depending on country).
"The Samsung Gear VR goes far beyond expectations of how mobile technology can be used to consume content, and is a powerful representation of the progressive innovation of the Gear series," said JK Shin, president and CEO of Samsung's IT and mobile communications division.
The Samsung Gear VR will ship with a 16-gigabyte microSD card preloaded with a collection of 360-degree videos and 3D movie trailers from major studios.
Content will include: a virtual-reality look at Tony Stark's lab from "Marvel's Avengers: Age of Ultron" inside the all new Avengers Tower; a selection of IMAX films in a virtual theater; DreamWorks VR from DreamWorks Animation to let users interact with DreamWorks characters and content; Legendary's "Pacific Rim" Jaeger Pilot, an immersive experience that puts viewers at center of the action; and Cirque du Soleil Media's live-action 3D VR experience, featuring an act from Zarkana filmed by Felix & Paul Studios.
In addition, the Samsung VR headset will include M-Go Advanced from M-Go, the partnership between DreamWorks Animation and Technicolor, to provide interactive search and discovery of the premium movie and TV show content; and access to Vevo's 100,000-plus HD music videos, live concert events and original programming in an full-screen theater experience.
The wireless Samsung VR headset features the 5.7-inch HD display of the Galaxy Note 4 mobile device, allowing users to experience full 360-degree 3D video.
Facebook completed its $2 billion acquisition of Oculus this summer, before the company had introduced a consumer version of its VR headset. "We are thrilled to reveal the Gear VR Innovator Edition, a state-of-the-art mobile VR experience powered by Oculus," said John Carmack, CTO of Oculus. "The deep technical partnership with Samsung has enabled us to create a virtual reality headset with world class resolution and performance, all on a completely mobile platform."
The Samsung Gear VR will be available in "frost white" through Samsung's online store and selectively by carriers this year.
(C) 2014 Variety Media, LLC, a subsidiary of Penske Business Media; Distributed by Tribune Content Agency, LLC
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