General Motors set a wide range of prices for its 2015 mid-size trucks — with starting prices as low as $20,995 — as the auto industry's pickup tug-of-war intensifies.
GM said the base model of the four-cylinder extended-cab Chevrolet Colorado pickup will start at $20,995 while the souped-up crew-cab, six-cylinder version of its cousin, the GMC Canyon pickup, will cost $37,875. The Colorado and the Canyon will hit showrooms in the fall.
GM is under pressure to differentiate its midsize trucks from its full-size duo, the Chevy Silverado and GMC Sierra — and price is a distinguishing factor.
By comparison, the regular cab 2014 Silverado starts at $24,585.
GM is diving back into the midsize pickup truck segment after ceding the business to the Toyota Tacoma and Nissan Frontier the last few years. Ford killed the Ranger and Chrysler ditched the Dodge Dakota; that left midsize pickup buyers with no domestic option until now.
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©2014 Detroit Free Press. Distributed by MCT Information Services
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