Former U.S. Sen. Scott Brown is joining Boston-based CoachUp as a senior advisor on the its advisory board, and Boston Bruins President Cam Neely is joining the startup's board, the company announced today.
Both Brown and Neely will attend tomorrow night's "Raise the Rim" tournament, a CoachUp-sponsored, three-on-three basketball tournament featuring more than 40 Boston startups at Basketball City to benefit the TUGG Foundation, a local charity.
Founded in 2012 in Cambridge, CoachUp helps connect kids with more than 7,000 private sports coaches in more than 50 sports.
"From an early age, the coaches I met through basketball forever changed the direction of my life and allowed me to overcome a challenging childhood," Brown said in a statement. "I will never forget the mentors who pushed me and helped me realize my potential. I'm excited to join CoachUp and hope to apply the lessons from my personal story with basketball and help others truly maximize the coaching experience."
Neely said he knows first-hand from his hockey career that athletes need quality coaches to point them in the right direction and to take full advantage of their raw talents and abilities.
"CoachUp is an invaluable resource for both athletes and coaches," he said, "and I'm looking forward to helping the organization fulfill its goal of ensuring that aspiring athletes have access to the coaches that will help them succeed."
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