The reach of the Boston Herald is greater than ever before as the brand of its quality journalism is showing strong growth across digital platforms.
The numbers tell the story: Print readership up 15 percent daily over last year to nearly a half-million. A whopping 47 percent growth in weekly e-edition readers. An impressive 2.6 million unique visitors a month to bostonherald.com, an 18 percent spike over last year.
"The Herald's audience is stronger than ever — and that success is clearly the result of a relevant news-gathering operation and a point of view that starts the conversation every day," said Herald President and Publisher Patrick J. Purcell.
The shift in the media landscape has the Herald counting broadcast and digital platforms as top competitors in the new marketplace as opposed to the Boston Globe, which dropped 11 percent of daily readers in Scarborough Research comparisons.
"The Herald is beyond a paper that you can touch and feel," said longtime advertiser and supporter of the newspaper Ernie Boch Jr., owner of Subaru New England.
"It has a presence on the street. It has a presence online. It has a presence in the minds of the readers.
"I consider Bostonians lucky to be in a two-paper town — thank you, Pat Purcell. The Herald is alive and thriving."
Dan Quirk, owner and CEO of Quirk Auto Group, said, "We've been Herald customers for 30-plus years and the Herald does a good job for us.
"Everybody is impressed with all the new initiatives that have made a difference at the Herald. And even with all of the Internet and digital changes, we find customers who bring in ads right from the paper into our dealerships," Quirk said.
The Herald boasts perhaps the most engaged and interactive readership in New England on its website.
Bostonherald.com offers an array of new features from chats about sports and politics, blogs on everything from entertainment to food and a steady diet of award-winning video presentations.
The Herald's news and sports mobile apps are soaring as well, as readers enjoy their unique content on the go.
"We have completely reinvented ourselves to fit with the needs and preferences of our readers and advertisers," said Brian Cox, the Herald's vice president of advertising/display.
"We are a multiplatform media company, and we offer a vehicle that can match up with the target audience of all our advertisers — including print, online, mobile, email targeting and behavioral targeting.
"We hear many success stories across different verticals — retail, fashion, telecom, automotive, financial, travel," Cox said.
The Herald's initiatives have been recognized locally and nationally.
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